Liverpool 10Km

I ran the Liverpool 10km last Sunday, it was a decent event, started on time, a couple of thousand runners (at a guess). It is staged in and around Sefton Park, which is a good setting, it was well organised and managed,although there seemed very very long queues for the toilets. There where lane closures etc, just a pitty more people don't participate. My wife competed in the Manchester 10km earlier this year and that was a much bigger event. Why are there not more entrants in Liverpool? Is it the advertising? interest? etc The more that enter the bigger the event comes and so the better the facilities, etc.
It was good to see many people running for charity and well done to all who took part. When I got back to the car there was a flyer for the Southport 10km a week on Sunday, so I have signed up for that. I know have a goal to run a sub 40min 10Km, so will be entering a few races over the coming months, to see if I can crack it.
As I tell all my clients, have a SMART goal, rather than a general unmeasurable goal, otherwise how do you know if you are on the right track and have achieved it?
Hopefully a few more of you will set a goal, maybe look up a race somewhere and enter, it is a great feeling to achieve!